Jeddah Vogue Fashion Experience: Day 3
On the final day of the Jeddah Vogue Fashion Experience, guests were invited to the Indigo Beach Resort in Obhur, Jeddah. The luxurious tropical oasis is a “members only” retreat for those looking to escape the scorching climate in the warmer months.
On the final day of the Jeddah Vogue Fashion Experience, guests were invited to the Indigo Beach Resort in Obhur, Jeddah. The luxurious tropical oasis is a “members only” retreat for those looking to escape the scorching climate in the warmer months.
After a morning of leisure, guests were invited to partake in an afternoon of inspiration at the “Fashion Talks” event. The Talks were moderated by Women’s Wear Daily Correspondent, Ritu Upadhyay and attended by Alberta Ferretti, Silvia Venturini Fendi + Delfina Delettrez and Stella Jean. The elite panel of fashion designers discussed their various experiences working in the competitive fashion industry.
The final and main event for the Vogue Fashion Experience was a gala dinner to reveal the winner of the competition. This years extraordinary affair was hosted by Franca Sozzani and Princess Adelah bint Abdullah bin Abdulaziz on April 22nd 2016, at the palace of her Royal Highness. Women checked their Abaya’s at the door to reveal dazzling couture gowns for the “Touch of Gold” themed gala. The sprawling estate featured a large topaz swimming pool, lined with display cases that featured marvelous diamonds.
In the dining area, rows of tables featured elaborate place settings, while everything in sight appeared to have received the “Midas Touch”.
During the event, Farida Khelfa called all the finalist to the stage before annoucing the winner of the the Saudi Talents Scouting project.
Chador, the brand designed by Nora Aldamer, was selected as the best among the contestants and will have the opportunity to present her collection at Palazzo Morando during Milan Fashion Week in September.
Also, Mariam Bin Mahfouz and Nouf Hakeem of Haal Inc, received a special appreciation from the jury and will therefore also have the opportunity to take part to the event organized by Vogue Italia next autumn in Milan.
Alaa Balkhy of Fyunka will have instead the opportunity to collaborate with Carpisa, bag and accessories Italian brand.
The jury consisted of the Editor-in-Chief of Vogue Italia Franca Sozzani, Silvia Venturini Fendi, Delfina Delettrez Fendi, Alberta Ferretti, Stella Jean, the Senior Editor of Vogue Italia and Vogue Talents Sara Maino, Aram Kabbani, Sara Murad, Noura Binzagr, Fatma Abid and Princess Reema Bint Bandar Al Saud.
Without a doubt, Vogue Italia has mastered the art of talent scouting and providing enriching experiences for young talent that go far beyond the competition. They not only provide magnificent designers from unpublicized regions a platform to showcase their talent, they also plant seeds of knowledge within them, and provide them with the tools needed to grow.
Chandia Brennen is a Certified Image Consultant and CEO of ItsGood2bME Fashion Consulting and Image Management based in Los Angeles CA, Chandia has been in the Fashion industry for over four years. She has worked for dozens of publications and holds the title of Senior Fashion Editor in both LA and NY. Chandia is a fashion scout for a Design Agency in NY and Brand Ambassador for HairEverywhere Luxury.
